In the corporate world, internal publics are individuals who are personally effected by a COMPANY:
- stock holders
In real life internal publics are individuals who are personally effected by YOU:
- boyfriend/ girlfriend
Each individuals internal public is their most important public. You must report to this pubic whenever you have MAJOR news– whether that be a crisis or a surprise.
You owe it to your internal public to keep them updated on what you are up to. It’s important because whatever personally effects you, will often personally effect them.
Unlike your external public, which can be by your side one second and gone the next. Your internal public regardless of the situation will always have your best interest. (unless you are a major idiot)
Protect and cater your internal publics- you will need them.